Our Path to Catch Zenoti

Live model · monthly simulation from Jul 2026 · all GMV figures annualized run-rate · edit any input below Moxie internal — do not redistribute

Model inputs

launcher ramp: $0 → $20k/mo (m6) → $50k/mo (m12) → mature (m24), then same-store growth · supplies = ⅓ of GMV

Annualized GMV

MoxieZenoti

Active practices

Doors parity usually arrives first.

Potential supplies spend ($B/yr)

⅓ of GMV (at defaults: Zenoti ~$1.5B vs Moxie ~$60M today).
Data table (annual snapshots)
Model notes: retention and same-store growth are annual rates compounded monthly; acquired spas enter at the stated $/mo run-rate, then follow book same-store growth and retention; launcher cohorts follow the ramp, then same-store growth, with retention applied throughout. Default assumptions as of Jul 14, 2026 (acquired-spa size is monthly revenue). With defaults, Zenoti’s book shrinks structurally (80% retention × 1.05 same-store ≈ 0.84x/yr) — the most sensitive input is Zenoti retention: at 92%, GMV parity moves from Apr 2030 to Nov 2031. Zenoti’s starting size is triangulated from public data (11,000 medspas worldwide claim, Apr 2026), not published by Zenoti.